Tag: retail

01/19

The Magic of Radio Experiences

Retail stores are closing all across the country. "It's Amazon! They're stealing our market!" That's the refrain. And it's true, right? But wait... Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here's a reality check from Forrester Retail Analyst Brendan Witcher: Consumer confidence is the highest it's been in over a decade, and leading retailers with solid go-to-market strategies are reporting both growth and expansion. This year, we’ll do … [Read more...]

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