Tag: responsive

08/26

Is Radio Serious about the Internet?

I'm not so sure. And I'm not talking about streaming here. It's already clear that radio is not necessarily serious about that, or we wouldn't suffer endless debates about whether or not we should create a business model native to the Internet that leverages all the wonderful advantages of technology to offer up targeting and dimensionality and accountability to clients who desire it and consumers who appreciate it. Yes, we should do all that. No, we should not simply aspire to simulcast our streams with our over-the-air product so as to increase our odds of winning what Arbitron … [Read more...]

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