Tag: report

01/03

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what's happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. And that should add one more reason to the long laundry list of reasons why broadcasters should be irritated at Nielsen, which presumes to produce the accepted unit of measure. Get ready for some pictures you rarely see. These are from a report by the Radio Research Consortium and … [Read more...]

12/12

Radio Does Not “Heart” Twitter

I just read a fascinating┬áreport on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It's from Brandwatch, a social media analytics company. Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations): On average, only 0.06% of radio listeners tweet about a┬áradio station in the US. This is 10 times less frequently than … [Read more...]

12/30

Average Time with Radio Declines 2% – But So What?

The average time spent per day with radio has declined by 2% from 2009 to 2010. Meanwhile time spent with mobile is up almost 30% and Internet time is up more than 6%. That's one highlight of a new report by eMarketer, which summarizes... a meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each … [Read more...]

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