Tag: religious

03/27

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the wide top to fan-ship and, in the case of public and non-commercial stations, financial support at the narrow … [Read more...]

07/08

Ideas for Christian Radio – and not just Christian Radio

Here's an interview with me that Doug Hannah was kind enough to post on his site, the Christian Radio Show (and here's the direct mp3 link).As I listen to it again, I must have had my coffee because I was firing on all cylinders.  There's value in this audio to you whether or not you're in the Christian Radio space.So check it out.And discover, among other things, why you should NEVER compare radio to "Black & White TV."And thanks again to Doug Hannah.(You can also pick up the show on iTunes). … [Read more...]

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