Tag: recode media

01/07

The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That's your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn't believe there was some translation - no matter how indirect - to ratings. The same could be said of movies, right? Why promote your movie across social media unless it leads to box office results? Check out what filmmaker Steven Soderbergh discovered when he went all in with his marketing budget on social media (courtesy Recode Media) for … [Read more...]

* = required field

Dive Into The Blog