Tag: ratings

06/29

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media's digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2:Whereas the emphasis in the radio industry seems to be "let's communicate the value of the Nielsen numbers, let's make the Nielsen numbers as accurate as they can be," you're suggesting that there's way too much dependence on Nielsen and the traditional revenue driven by it.Oh, absolutely, and it worries me. I think the agencies still certainly look at … [Read more...]

01/03

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what's happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline.Or does it?Well, it depends on how you measure it. And that should add one more reason to the long laundry list of reasons why broadcasters should be irritated at Nielsen, which presumes to produce the accepted unit of measure.Get ready for some pictures you rarely see. These are from a report by the Radio Research Consortium and … [Read more...]

09/19

Radio’s Problem After the iPhone 7

Unless you've been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the usual pomp and publicity.But what does the iPhone 7 mean if you're working in the radio industry?The key thing is the much noted removal of the 3.5mm Earbud jack, an output device that - until now - has been ubiquitous.Sure, Apple will provide a Lightning-to-3.5mm adapter in the box along with some standard Earbuds with a Lightning connector, but anyone who is buying Apple products in part for their design style (which is virtually 100% of their … [Read more...]

08/16

Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

So last week I penned a strong piece suggesting that the radio industry drop PPM.The argument was stimulated by the discovery that Nielsen households can contain up to 16 meters. For me, this was the straw that broke the proverbial camel's back.The piece sparked a firestorm and almost a thousand Facebook shares, not because my points were so salient (although I hope they were) but because there does not seem to exist a single PPM subscriber who considers themselves satisfied customers. Nielsen is evidently in the business of optimizing unhappiness.Nice work if you can get … [Read more...]

08/08

It’s Time to Drop Nielsen’s PPM

Aren't you tired of PPM yet?From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound large? One current in-tab household has 13 meters, and nine of them belong to people under the age of 17. Nielsen likes stability on the panel, and this particular household has been in the sample for quite a while. Imagine replacing them when they leave after as much as a two-year tenure. That will require placement into multiple households to achieve 13 new meter-carriers, and it costs Nielsen money. But a couple of stations in Nielsen markets aren’t … [Read more...]

12/14

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to "All Christmas" music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period.The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let's go all in and market the heck out of it!But what if something else is going on here? What if Christmas music is the thing you hear when you're in the right place rather than being the thing you seek out? What if Christmas music on the radio isn't really as popular as we think it is?Some time ago a … [Read more...]

10/12

Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it's so simple: It's a classic evolutionary dilemma, and in those evolutionary dilemmas the individuals who are most capable of adapting survive and those most finely tuned to their changing environments thrive. In other words, those who spend their hard-earned bucks on Voltair gadgets will have an advantage over those who do not.Now Nielsen announces that it's "improving" its technology so as to provide every participant a level playing field and perhaps eliminate the "need" for Voltair … [Read more...]

06/17

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess?And…The new marketing muscle of your favorite movie stars.It's episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio.For show … [Read more...]

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