Tag: randy michaels

07/18

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean "News doesn't work on FM?" Of course not. It just means these stations in these specific formats executing what they did didn't work well enough in these markets at this time. Perhaps these markets are just too news-soaked to reward new entrants without enough meaningful and palpable differences, I don't know. Maybe the existing options were simply good enough. Maybe all the news bellies were already full. ┬áMaybe news consumers who have not already chosen a radio news option have chosen other news … [Read more...]

07/30

Goodbye Cost-Per-Point

This is an old video, but it's ironic how the message rings truer today than ever. It's not at all about "positioning your radio station." What Tribune CEO Randy Michaels is talking about here is creating radio worth listening to and worth buying. Creating radio that makes audiences sit up and listen and makes cash registers ring for our clients. So stuff this in your PPM pipe and smoke it. … [Read more...]

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