Tag: radio

12/11

Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”

Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com It’s episode 89 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google … [Read more...]

12/03

Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I'm proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and - in many cases - a business model driven by fans, not by ratings. Over time, my company has become the leading strategic research firm for Christian radio. So now we're doubling down with a new division built from the ground up with that market’s unique needs in mind. This new division will not only provide custom … [Read more...]

10/30

Media Unplugged: Can Netflix Become HBO Before HBO Becomes Netflix?

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. It’s episode 88 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or wherever you listen … [Read more...]

09/20

Pandora’s Future in Your Car

Today Radio Ink reported that Pandora is being dropped from Toyota's dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced to suffer Toyota's miserable Entune entertainment system knows it's easily the worst thing about their Toyota which, fortunately, can be easily circumvented by accessing the content of your choice directly though your mobile phone. Toyota's system is clunky and … [Read more...]

06/21

Media Unplugged: Are Smartphones Killing Websites?

Are smartphones killing websites? And... Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the "Truth Initiative," and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google Play. Or wherever you listen to podcasts. And if you … [Read more...]

06/13

Introducing Inside JAWS

You're gonna need a bigger set of earbuds. I'm proud to announce the introduction of my latest collaboration with the peerless audio genius Jeff Schmidt. It's the story about a classic movie and its inspirations. A tale of a modest thriller that became an ordeal and then a disaster and then a phenomenon and then a classic. A story of one man, a fresh-faced, inexperienced director who nearly wrecked his promising career and became the most important filmmaker of our era. This is Inside JAWS, a new audio experience. Watch this marvelous video trailer: You can subscribe and listen … [Read more...]

05/17

Media Unplugged: Do Influencers Really Influence Anything?

Do influencers really influence anything? And... Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged … [Read more...]

05/01

Dear FCC: What is Radio in 2018?

So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio "is" now. In order to regulate something you need to know what it is and what it isn't, right? Here's a fact: Radio is not an industry of towers. It's an industry of content and listeners and advertisers. Spotify, Pandora, and podcast platforms all want to carve out a piece of the radio industry revenue pie for themselves. It's all audio. It's all … [Read more...]

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