Tag: radio

01/23

Did Smart Speakers Affect Radio Listening in 2017?

There's lots of talk about the impact of smart speakers like Amazon's Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that's all about listening - and it's being embraced by millions of American households who quite possibly don't own radios at home and thus are less likely to listen to them. What if we could return the radio to the living room in the form of Amazon Echo or Google Home? What would that do to radio listening? I thought I would put that … [Read more...]

01/14

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV's transformation. And... Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

01/07

The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That's your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn't believe there was some translation - no matter how indirect - to ratings. The same could be said of movies, right? Why promote your movie across social media unless it leads to box office results? Check out what filmmaker Steven Soderbergh discovered when he went all in with his marketing budget on social media (courtesy Recode Media) for … [Read more...]

12/11

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: "We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation." Most radio broadcasters seem to think that Christmas is about Christmas music, but it's not. And while Christmas is ultimately about the birth of Christ, that's not the meaning I'm talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divisions so broad and so deep, an era when politics is everything and everything is political, an era when crass … [Read more...]

12/06

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener's favorite (called the '1st Preference' station, or P1) Let's break this down. First, this percentage is based on "AM/FM radio listening," meaning it excludes any portion of listening which is devoted to other audio platforms: Spotify, podcasts, Pandora, etc. It doesn't speak to the rise of that listening or the trending hours … [Read more...]

12/04

Media Unplugged: How to Survive the Media Apocalypse

How to survive the media apocalypse. And... Voice control: It's not as big as you think - but maybe it will be. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie The Post, and the the wax museum selfies that have outraged the world. It’s episode 75 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]

11/13

WAVVE – A New Solution to Make Audio Viral

It's one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There are a number of platforms available today that attempt to solve that problem and give your audio a chance to go viral. One of my favorites is WAVVE. In this video I'm touring the brand new version of WAVVE with founder Baird Hall. As Baird says, this is the first public peek at their new platform! We … [Read more...]

10/11

Inside the Exorcist is Top 10 on Apple Podcasts

If you haven't checked out Inside the Exorcist, now's the time. The series is in the top 10 on Apple Podcasts (as of this writing). And it's a solid #1 in the Movie/TV category. And it has been getting some glowing reviews, including this one from the movie/TV industry publication Indiewire: So listen here and subscribe. And please take a few moments to give the series a rating on Apple Podcasts or wherever you consume your podcast content. As you know, these efforts help surface the show to more listeners. … [Read more...]

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