Tag: radio stations

03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard. The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time. Here's a video that illustrates how the platform works on a … [Read more...]

01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air. How do I know? Because some stations have done it - and done it successfully enough to be repeat customers. Just one example: A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran. Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

12/05

Here’s what IHeartRadio and TuneIn are Missing

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity. And it’s staring them in the face. To be sure, these are terrific apps – as good as anything out there. So what are they missing and why does it matter? Let’s step back. If you’re going to provide an experience rooted in the radio stations listeners already know and love, then you should add value to that experience that corresponds to the problems listeners have with radio and how they … [Read more...]

10/26

Apple’s “Pandora Challenge” is really a Radio Industry Challenge

Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a piece focused on Apple's challenge to Pandora, yet it's blind to the larger reality: Whatever targets a radio-like experience in mobile platforms (especially cars) and is advertising-supported is a significant challenge to ALL radio, not just the folks from Pandora. Especially if it flips a switch and on day one and has distribution across numerous widespread platforms the world over. After all, it has taken Pandora years to approach a degree of … [Read more...]

08/21

Apple wants to Erase your Radio Spots

Another day, another technology-driven way to undo advertising.  Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their TV or radio stations. I don't know how this could affect listening to radio on traditional radios (still the way most folks get their radio) - it would certainly affect listening mediated by more advanced tech gadgets.  Not that those are catching on, or anything. The … [Read more...]

08/03

What’s Wrong with your Podcasts, Radio?

One of radio's great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes, I'm talking about the dreaded podcasts, people! If you're a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a show worthy enough to warrant on-demand listening). Some stations refer to that page as an audio "archive."  I refer to it as an audio dungeon.  Because only someone held captive against their will would possibly want to spend much time or effort there. Here are just a few of … [Read more...]

07/20

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not). Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a show about design and architecture, 99% Invisible. The results for this show in particular have been very strong:  Almost $100,000 raised as of this writing - more than double their goal. GigaOm argues that this kind of funding model might upset the … [Read more...]

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