Tag: radio station

08/09

Radio: How Good You Are Matters

FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of content from over-the-top providers like Netflix, Amazon, Hulu, and others, Landgraf is the guy who coined the term "peak TV," and since then the glut of TV has gotten even peak-ier. Sound familiar, broadcasters? But Landgraf is neither afraid nor intimidated. Addressing the Silicon Valley-bred competitors, he said this: In that world, it’s about scale, it’s about data, it’s about finance, it’s about bringing billions upon billions of dollars … to … [Read more...]

01/17

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but "pay for play," what's the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting's sake. And no longer is money involved in Facebook advertising so small that it doesn't matter. So what should you do? And what shouldn't you do? Those are the questions tackled in a new report based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and … [Read more...]

11/17

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station's Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post "went viral" and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I'm going to share some of those responses with you along with my answers. All of the feedback I received is thoughtful and sincere, and most of it reflects an inherent friction between doing what's best and doing what one is told. Rarely do these seem to be the same things, … [Read more...]

07/10

How to Hire Radio Talent

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today's conventional qualifications? This is a great question, so let me provide some answers. Today I'll tackle how to hire radio talent. In a later post I'll take on how to hire radio programmers and sellers. First, let's consider it a given that talent is hired in no small part for their ability to generate and grow … [Read more...]

06/30

Things I Hate about Radio Station Websites

Some folks accuse me of being too negative in some of my posts. For you, this will be your "I told you so" moment. Are you like me? Do you browse to your local radio station site only to find yourself asking the cosmic question: Why in the world did I bother to come here? As a test, and to make sure I wasn't limiting my critique to those stations in markets where the resources are less than zero, I toured the list of station websites in Los Angeles. I hear there's lots of ad revenue there, and that means lots of investment in the digital platform, right? I came, I saw, and my … [Read more...]

10/18

How to Make Local Digital Sales More Effective

Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots.  It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn't own. But how to do that effectively and efficiently? That's where BuzzBoard comes in. BuzzBoard is a complete digital presence analysis platform that enables reps to sell smarter. Reps can use it to easily pinpoint under-performing aspects of their customers’ web … [Read more...]

08/03

What’s Wrong with your Podcasts, Radio?

One of radio's great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes, I'm talking about the dreaded podcasts, people! If you're a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a show worthy enough to warrant on-demand listening). Some stations refer to that page as an audio "archive."  I refer to it as an audio dungeon.  Because only someone held captive against their will would possibly want to spend much time or effort there. Here are just a few of … [Read more...]

07/20

If this is a “Book” then what’s a “Radio Station”?

When is a book not a book? When it's an "amplified edition." That's what they're calling this new version of author Ken Follett's "The Pillars of the Earth," which includes: "striking video clips, beautiful art and original music from the upcoming, critically acclaimed Starz Originals 8-hour epic television event based on the book." It will be available for the iPad, the iPhone, and the iPod by the end of this week. Says the publisher: "Updates will occur repeatedly while the TV series airs so that consumers who purchase the Amplified Edition will have a dynamic user experience that … [Read more...]

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