Tag: radio spots

09/21

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know - you can't block the ads on your local radio station. That's the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a platform that is not radio it's to hear something that is not on right now, because often what's on right now is a commercial. And for digital audio the problem is just as bad, maybe worse. The yogurt shop downstairs from my office plays Pandora all day long with never a … [Read more...]

08/21

Apple wants to Erase your Radio Spots

Another day, another technology-driven way to undo advertising.  Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their TV or radio stations. I don't know how this could affect listening to radio on traditional radios (still the way most folks get their radio) - it would certainly affect listening mediated by more advanced tech gadgets.  Not that those are catching on, or anything. The … [Read more...]

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