Tag: radio ink

10/10

Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!

Dear advertisers: Our audience numbers are garbage! And... The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. This is the episode to listen to if you're a media brand perplexed that greater scale only drives down the value of your reach. It’s episode 51 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And … [Read more...]

07/06

Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was "the secret weapon" to attract younger listeners. That was based on reports from NPR (echoed by NPR's Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, "We’re seeing some very encouraging signs that younger people are coming into NPR that previously haven’t listened." But the conclusion that this is all thanks to podcasting is wrong. In fact, the way to attract younger listeners is to give them the things they want to listen to on the anytime, anywhere platforms they want to … [Read more...]

09/23

What is Radio’s “Fair Share” of Revenue?

"Radio does not get its fair share [of ad revenue]," says Radio Ink. That's based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink's premise is flawed in two ways: First, there's no such a thing as a "fair" share of ad dollars; Second, ad dollars should not necessarily match time spent. "Fair" is a value judgment in a world where life generally isn't. From the advertiser's perspective, a "fair" share is one that reflects the full power of a platform to deliver results, … [Read more...]

08/21

Why Chasing “Cool” for Radio is a Fool’s Errand

There's nothing less "cool" than a room full of 50-year-olds preaching the importance of making something "cool." And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that "cool" can be manufactured rather than earned. I'm reminded of a brainstorming meeting many years ago: The client had a station mascot, a character in their logo. Management was obsessed with making that character more "cool" to the younger end of the target audience. And how did he do that? By adding some Foster Grants, a guitar, and a Hawaiian … [Read more...]

05/14

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is just inaccurate. Then you add to that those people who listen to me on satellite. That’s unmeasured. If people listen … [Read more...]

07/02

Does Radio “Need a New Story”?

Sometimes I just want to scream. Like when I read a piece in Radio Ink titled "Consumers do not know about the Power of Radio." That's right. With five radios in every household and radio presumably being a part of virtually everyone's daily habit, we consumers "do not know about the power of radio." We consumers must be stupid or something. As a result, say Radio Ink's 40 "Power Players," "Radio needs to tell a better story." Yes, the clichés are flying like monkey dung. Watch out, or a cliché might smack you upside the head! And the story includes a photo of the great Orson … [Read more...]

03/13

Radios Ripped from New Cars? “Not So Fast,” say Consumers

You can climb down from the ceiling now, Mr. Broadcaster - it turns out new cars will feature FM/AM radios built-in for the foreseeable future (although certainly not forever). The logic of this should be obvious to us all, but particularly obvious for anyone who bothers to talk with consumers. And I did. Between March 9 and March 10 2013, I fielded a random, balanced, national online study of 1,000 consumers and asked how they feel about those radios in their cars - and how they'd feel if they disappeared. Each chart shows five rating points, from "DISAGREE" to "AGREE." First … [Read more...]

03/07

Behold, The Car Dashboard Crisis!

Panic is in the streets following two events this week: First, a Mark Kassof study which revealed the unsurprising news that 83% of a sample of radio general managers and executives view Internet access in cars as “a threat” to “traditional radio,” (whatever that means). A threat? What about an opportunity, Mr. Broadcaster?! Your experiences can be delivered by digital means, too, after all. And if they’re worthy, magnetic digital experiences, there’s nothing but blue sky ahead. So let’s stop the communal whine and get busy! And I mean that with all due respect. Second, a tidbit … [Read more...]

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