Tag: radio industry

06/22

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready....Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones attached to his mobile phone.”At first, I couldn’t understand why she viewed this as an obstacle to listening to radio, since radio can run through those same mobile phones and into those same headphones, thanks to streaming.It can, but that’s not how this consumer … [Read more...]

06/21

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: "Fox adopting YouTube's Six Second Ad Format.""This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said.That means Fox TV will be airing six second spots across its platforms, including linear television.And don't think that this trend will stop there, folks.At my hivio event last year I presented research which explicitly tested what consumers - listeners - wanted to hear from ad-supported audio platforms (you can watch the whole presentation here). We didn't test … [Read more...]

06/16

Let’s Face It: Your Advertising Sucks

So I'm reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can buy more stations, cut more people, and provide a greater fraction of less value for fewer clients with, at least, less competition.Meanwhile, would you believe that some segments of the advertising universe are thriving?Not because they think … [Read more...]

06/14

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters?And...The New York Times can't save the newspaper industry.Plus, rants and raves about why bad movies fail at the box office: It's the critics' fault, of course, the NFL's peculiar standards on what brands can and can't advertise during games, and why being a ghost writer for a YouTube star is the hot new career choice.It’s episode 65 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands … [Read more...]

05/30

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business.And...Will there be a Netflix of Podcasts?Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes.It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition.Listen as we go inside media to reveal the ugly truth!Click the play button … [Read more...]

05/02

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the "myth" that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that "84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less than 30 minutes."By contrast, tons of largely attitudinal research has shown that listeners want shorter rather than longer shows, and the length of a show is one of the obstacles to its consumption.So what's the truth? And can you argue with actual data?Of course you … [Read more...]

04/12

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right?We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously.We want that one song from Spotify, and so we find it and listen to it.We want to create a Pandora station that sounds just like one of our favorite artists so it hews as closely as possible to that expectation.We swim in a bottomless digital lake of recommendation engines, each looking to offer us … [Read more...]

04/10

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights...So what?And...Should Twitter be charging?Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more.It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer … [Read more...]

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