Tag: radio competing

09/14

Go Ahead – Kill Your Radio Stream

"Is it time to kill that clunky stream?" reads the headline in the Radio Ink piece.  It is an interview with the National Associate Director of SAG/AFTRA. First, the premise that a "clunky stream" is the norm, let alone the state of the art, is wrong. A clean stream is as close as some simple best practices available from the streaming provider of your choice.  A "clunky stream" is typically the result of station inattention, not technological insufficiency. Second, If you want to kill the stream, kill the stream and stop looking for rationalized excuses to do so. But be aware: Maybe … [Read more...]

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