Tag: publisher

01/07

Inside Facebook’s Aggressive Move into Video

What does Facebook's aggressive move into video mean for their future? And YouTube's? Also: It's a trend - publishers as platforms, where fans make content but publishers make bank. It's episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS … [Read more...]

01/06

When Radio has No Idea what to Put on its Websites

If you have any conversation with anyone deep in the digital media space you will hear many references to the folks who put content out there online, and those folks will invariably be referred to as “publishers.” Even radio stations are thought of as publishers.  In fact, in the media space online, there is no such thing as radio per se, there are only publishers and content where that content can span any number of media types or channels. The consequences of this for your radio station are profound.  See, the average radio station views its website as a promotional tool and they view … [Read more...]

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