Tag: public relations

08/24

Do Advertisers think Radio is Irrelevant?

Some advertisers think people don't listen to the radio anymore. That's the essence of what one of Radio's leading group heads said to me recently. And that explains radio's obsession with showcasing our reach, which is consistently about as big as ever, and thus as newsworthy as announcing the arrival of the sun every morning and the moon at night. "You mean to tell me advertisers actually tell you they think people don't listen to the radio anymore?" I asked. "Yes," he said. "It's funny they would argue that - and then move their ad dollars to media and platforms which are … [Read more...]

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