Tag: public radio

10/09

Local Public Radio: What To Do…

...in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it's one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director's conference in Las Vegas. Is it as simple as "more local news" because newspapers are folding (pun intended) all over America? Oh no it isn't.  Not nearly. Watch (or click on the post title if there's no video image): [iframe … [Read more...]

10/03

Consumers Don’t Care about your Messages

There's a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That's one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director's conference in Las Vegas. Watch (or click on the post title if there's no video image): [iframe http://player.vimeo.com/video/50699714?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-ConsumersDontCareAboutYourMessage100.mp3] Download … [Read more...]

07/20

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not). Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a show about design and architecture, 99% Invisible. The results for this show in particular have been very strong:  Almost $100,000 raised as of this writing - more than double their goal. GigaOm argues that this kind of funding model might upset the … [Read more...]

07/06

Show Me the New Talent

A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who wanted some original voices that speak to a younger demographic than the one Public Radio (and News/Talk) is most famous for. And I got to thinking.... How many times have I been asked for new "spoken word" talent by commercial broadcasters? Zero. This fellow realizes what most of my commercial peers do not:  The new talent is all around us but rarely do we seek it out.  It's on the podcasts and in the spaces between media forms.  It's on … [Read more...]

01/27

The Upside-Down World of Public Radio Funding

Once upon a time "NPR" stood for "National Public Radio," and the "radio" in NPR was the exclusive means of distributing the network's content. This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network. That was then, this is now. Today, radio is not the distribution channel for NPR content, it is simply another distribution channel for that content (albeit the most important one).  Yet the funding equation works precisely the same way, and that's confounding. Because when radio … [Read more...]

11/11

Is Radio a Content-Creator or a Distribution Channel?

Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel. While radio retains massive reach there's no question that the attention enabled by that reach is fraying and dispersing.  I'll share some statistics on this point in some later post, but for now suffice it to say that in a world of many meaningful alternatives to radio, attention is following choice - and ultimately advertising dollars will follow attention. So what are the consequences of this? When choice proliferates and consumers embrace those … [Read more...]

10/19

Radio’s Crisis of “Why”

The best brands in any category generally exist for a reason - a good reason. A reason that matters - deeply - to the consumers, patrons, and fans of that brand. What's yours?  What's your "good reason"?  What's your "why"? Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a "crisis of why," settling on uninspiring business goals that could characterize Dunder Mifflin as easily as any brand which deserves to aspire for more. If your "why" is to get ratings or to make budget or get a 4.0 share, that's a thin … [Read more...]

09/27

“We Don’t Feel Like We’re a Radio Station”

You can limit yourself by your delivery mechanism. That's the message from Jennifer Ferro, General Manager of LA's legendary non-commercial juggernaut KCRW. Quoting Jennifer: We have never thought of ourselves as a radio station. The radio is just the delivery device.  It's all the gooey stuff that we think up, create, and analyze that makes us what we are. And KCRW most recently illustrated this very concept in their groundbreaking iPad app, the Music Mine, developed in conjunction with PRX. Watch and listen to the way Jennifer describes the vision for KCRW, and recognize that she … [Read more...]

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