Tag: print

09/23

What is Radio’s “Fair Share” of Revenue?

"Radio does not get its fair share [of ad revenue]," says Radio Ink. That's based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink's premise is flawed in two ways: First, there's no such a thing as a "fair" share of ad dollars; Second, ad dollars should not necessarily match time spent. "Fair" is a value judgment in a world where life generally isn't. From the advertiser's perspective, a "fair" share is one that reflects the full power of a platform to deliver results, … [Read more...]

09/25

Mediacize This: Radio, Your Clients are Becoming “Media”

One of the greatest challenges for ALL traditional media - radio, TV, and print - is what I'm calling the "mediacizing" of brands." As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need radio (or TV or print) when they are their own media and can create their own content? Just today, the New York Times reports on the "mediacizing" of Oreo, a Times Square event to commemorate the end of a 100-day social media campaign celebrating the 100th anniversary of the … [Read more...]

07/10

Is Radio Asking the Wrong Questions?

One of my clients is a local media company with assets in broadcast, digital, and print.  It is what used to be called a "newspaper" company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark. In the "newspaper" company hallways, almost every conversation I have is about new ways to create, deliver, and extract value for the benefit of customers and clients - business model conversations. In the "radio" hallways, almost every conversation is about Arbitron ratings. Ironically, the … [Read more...]

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