Tag: pre-awareness

07/07

Radio is Ignoring “Pre-Awareness”

In Hollywood, they call it "pre-awareness." It's the idea that you're already familiar with the concept of the movie, thus the studios don't need to waste those precious marketing resources making you familiar with the concept. Even before you see it, you know enough about it to know you really want to see it. It's why so many of our cinematic tentpoles are followed by roman numerals, and why international territories in particular (the source of 70% of Hollywood's revenues) are eating them up. In television, CSI spawns CSI: New York and CSI: Miami. In music, hits are produced by … [Read more...]

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