Tag: prayer works

01/20

What Listeners Really Want

Broadcasters are increasingly aware that - even in a PPM-rated world - it's not enough to cling to listening occasions like they're life rafts in a vast and dangerous ocean. You can only keep people listening for so long when you eliminate turn-offs. Eventually you need to focus on turn-ons - things that will bring listeners back again and again. Remember, eliminating turn-offs has nothing to do with bringing back listeners because they are deaf to your turn-offs when they have already turned you off. If listeners are bees, what's your honey? ¬†What do listeners really want? That's … [Read more...]

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