Tag: pr

12/16

How to “Fame”

Think fame isn't a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How To Fame. Here are just some of the questions we covered in this conversation at hivio 2015: What are the “how to fame” commandments? How do you “fame”? What is “Pragmatic Notoriety”? Everybody wants to “go viral”. What’s the … [Read more...]

11/25

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we're going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. Click the play button here: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the … [Read more...]

09/25

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today's tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become "growth hackers"? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted the works of authors like Tim Ferriss, Seth Godin, Marc Ecko and Tucker Max. He is a devious genius when it comes to the art and science of media attention, and he's the author of some of my favorite books from the past three years, including Trust Me, I'm … [Read more...]

09/22

So THAT’S How Apple’s PR Team Really Does It!

Want to peek behind the curtain of Apple's PR machine? That's just what branding authority and celebrated author Tom Asacker and I do in episode 3 of Media Unplugged, our new twice-monthly podcast where we go behind the big media spin to spell out what's really happening and what it means for media, brands, and consumers. Plus, ABC's Dancing With The Stars managed to find an actual star this time – assuming you're a fan of Bethany Mota on YouTube. What does that say about “stars” and the power of attention in 2014? Also, Tom rants about stupid media questions like “What’s your … [Read more...]

08/24

Do Advertisers think Radio is Irrelevant?

Some advertisers think people don't listen to the radio anymore. That's the essence of what one of Radio's leading group heads said to me recently. And that explains radio's obsession with showcasing our reach, which is consistently about as big as ever, and thus as newsworthy as announcing the arrival of the sun every morning and the moon at night. "You mean to tell me advertisers actually tell you they think people don't listen to the radio anymore?" I asked. "Yes," he said. "It's funny they would argue that - and then move their ad dollars to media and platforms which are … [Read more...]

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