Tag: poor

12/15

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was in on this joke - except for the audience. For them it was just crappy content. It seems quaint to reflect on the fact that advertisers once bought spots. Today, the demands are much broader, deeper, and contextual. And there's not necessarily anything wrong with that, of … [Read more...]

07/26

Radio’s Social Media Performance is Pathetic

Worse than pathetic:  Atrocious. Let's assess... First, let me be clear:  I'm not talking so much about public radio - the service-oriented folks - but about commercial radio - the folks who make the money and have all the incentive to make more. The average commercial radio station - and here I'm talking about the average one with a website or maybe even the average one with an online radio stream, neither of which are quite average - has dipped its toe into social media in the following way:  It has a Facebook fan page and a Twitter feed.  Or one or the other. Great. Let's … [Read more...]

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