Tag: podcasting

11/13

WAVVE – A New Solution to Make Audio Viral

It's one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There are a number of platforms available today that attempt to solve that problem and give your audio a chance to go viral. One of my favorites is WAVVE. In this video I'm touring the brand new version of WAVVE with founder Baird Hall. As Baird says, this is the first public peek at their new platform! We … [Read more...]

10/11

Inside the Exorcist is Top 10 on Apple Podcasts

If you haven't checked out Inside the Exorcist, now's the time. The series is in the top 10 on Apple Podcasts (as of this writing). And it's a solid #1 in the Movie/TV category. And it has been getting some glowing reviews, including this one from the movie/TV industry publication Indiewire: So listen here and subscribe. And please take a few moments to give the series a rating on Apple Podcasts or wherever you consume your podcast content. As you know, these efforts help surface the show to more listeners. … [Read more...]

09/06

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here's a groundbreaking opportunity for you to do just that. October. It's the season of Halloween. It's also the season where local haunted attractions and Halloween stores want to spend money on radio. If you're located in proximity to the big parks, then it's a big time for Disney and Universal Studios Theme Park, too. All are decked out for Halloween and they have money to … [Read more...]

07/31

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they'd tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you'd expect to find among people with too-small audiences who can't reconcile the size of their audience with the scale of the always-on, worldwide distribution provided by the Internet. My show is available everywhere and all-the-time! So what's the problem? Well, let's assume the problem is not with the "quality" of your show for the sake of argument. After all, plenty of great content is released … [Read more...]

05/30

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business. And... Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

05/02

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the "myth" that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that "84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less than 30 minutes." By contrast, tons of largely attitudinal research has shown that listeners want shorter rather than longer shows, and the length of a show is one of the obstacles to its consumption. So what's the truth? And can you argue with actual data? Of course you … [Read more...]

03/29

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And... Niche! It's the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google Play. And if you like what Tom and I are doing, please rate the show and leave … [Read more...]

03/17

Inside the Exploding Business of Podcasting

Sure, it's smaller than radio. But it's growing. And revenue is growing fast. I'm talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It's also the company I'm working with on my new series, Inside Psycho. Hernan Lopez is the CEO/Founder of Wondery. Listen to our conversation and you'll learn a lot about the space and its development. Hear how the business of podcasting is growing and what's ahead for the category. Hear how Wondery creates content with "immersive audio" … [Read more...]

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