Tag: podcast

11/13

WAVVE – A New Solution to Make Audio Viral

It's one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There are a number of platforms available today that attempt to solve that problem and give your audio a chance to go viral. One of my favorites is WAVVE. In this video I'm touring the brand new version of WAVVE with founder Baird Hall. As Baird says, this is the first public peek at their new platform! We … [Read more...]

11/12

Media Unplugged: Is the NFL Overexposed?

Is the NFL overexposed? And... The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

10/25

Inside Psycho is a First ON Commercial Radio Nationwide

I'm proud to announce that a special version of my podcast with Wondery Inside Psycho, is breaking new ground in radio - yes, radio. Beginning this weekend it will be the first ever native podcast to be broadcast nationwide on commercial radio. See the news here and here and here and in lots of other places. It will air throughout next week on almost 80 iHeartMedia radio stations across the country, including many famous names like KOA, WIOD, and the station I will forever associate with the legendary Jean Shepherd (who was one of the inspirations for this project), WOR New York. I … [Read more...]

10/10

Hear “Inside The Exorcist” Today!

Today is the day. It's the day that the first two episodes of my new series for Wondery, Inside the Exorcist are released. Drop whatever you're doing and subscribe here. Why should you listen? Because the series is really, really good. And because if you enjoyed my previous series, Inside Psycho, you're going to like this one even more. This is the kind of audio that helped make radio famous once upon a time. And today it's driving new interest in the on-demand category. Inside The Exorcist is a 7-part deep-dive into the backstory of the people who made the classic The … [Read more...]

10/09

Media Unplugged: Apple’s TV Strategy Revealed

Apple's TV strategy revealed! And... Video wins online - but where's the money? Plus, rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and my own new podcast about the people and the making of the movie The Exorcist. It’s episode 72 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

09/26

Introducing The Amazing New Podcast: “Inside The Exorcist”

I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second collaboration with incomparable audio designer Jeff Schmidt and the terrific folks at Wondery: Inside The Exorcist. This project has been months in the making and I can honestly say I am as proud of it as anything I have ever done. Listen (if you dare) and I think you'll hear some of the most compelling audio you will ever hear. That's how good I think this is, and I hope you agree. The teaser launches today and the series kicks off on October 10, just in … [Read more...]

09/16

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And... Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." . It’s episode 71 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

09/07

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And... Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow's GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King's IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or … [Read more...]

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