Tag: podcast

09/16

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can.And...Apple wants James Bond.Plus, rants and raves about a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." .It’s episode 71 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

09/07

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed?And...Marijuana entertainment value gets high.Plus, rants and raves about Gwyneth Paltrow's GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King's IT.It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes.Or do the same at Stitcher.Or … [Read more...]

09/06

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots.Well, here's a groundbreaking opportunity for you to do just that.October.It's the season of Halloween. It's also the season where local haunted attractions and Halloween stores want to spend money on radio. If you're located in proximity to the big parks, then it's a big time for Disney and Universal Studios Theme Park, too. All are decked out for Halloween and they have money to … [Read more...]

08/15

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads...B.S or the future?And...How Hallmark conquered Hollywood.Plus, rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes.It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at … [Read more...]

07/31

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they'd tell you that the primary problem they face is surfacing their content: Discovery.That, of course, is the natural perception you'd expect to find among people with too-small audiences who can't reconcile the size of their audience with the scale of the always-on, worldwide distribution provided by the Internet. My show is available everywhere and all-the-time! So what's the problem?Well, let's assume the problem is not with the "quality" of your show for the sake of argument.After all, plenty of great content is released … [Read more...]

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising.And...Innovation lessons from the Grateful Dead.Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags.It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/18

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora's prospects: Gloomy.And...Can simple-priced generics topple your favorite brands?Plus, rants and raves about the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts."It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes.Or do the same at Stitcher.Or Google … [Read more...]

07/10

Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year

Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside Psycho as one of the 50 best of the year (so far).It's #10 on the list, and I couldn't be prouder.Here's their writeup: We’ve sung the praises of Mark Ramsey’s six part Wondery series about the origins of the Alfred Hitchcock movie “Psycho.” It’s worth repeating again how fully and eerily this opening episode places any listener in the psyche of a serial killer. The history of Ed Gein is told through a fragmented mixture of first-hand testimony, … [Read more...]

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