Tag: peter jackson

09/02

Radio’s Social Media Lessons from Hollywood

Who in the world is Gordon Paddison? Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of the stars of the movie and you send it to your friends?  That was the work of Gordon Paddison. What about the social hubbub surrounding Peter Jackson’s Lord of the Rings, one of the most popular movie franchises of all time? That, too, was the work of Gordon Paddison. Gordon is the head of a company called Stradella Road, a branding and marketing and social media company specializing in the entertainment space and … [Read more...]

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