Tag: personalized

09/18

Personalization is Everything

Another day, another opportunity for a radio broadcaster to argue that Pandora-style personalization is "only a feature." "Only a feature." What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized whatsoever. From my perspective, personalization is not "only a feature," it is the natural state of things. It is the essential feature that all consumers demand. Think about it. What is your wardrobe but a personalized selection? Look in your driveway - even if that car is the same model your neighbor has, it's … [Read more...]

04/26

What “Local” REALLY Means (and it’s not what you think)

"Local, local, local." It's a constant refrain in the radio industry.  It's usually expressed as one of our key advantages relative to media and advertising options which are not "local" and not active in the local community. What what does "local" mean - really? I have written about this before, and in this video I spell out why, in many ways, there is no such thing as "local" per se - "local" is really a state of mind. Radio's success has less to do with being located around the corner and more to do with being meaningful around the corner.  "Local" is a state of mind that has … [Read more...]

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