Tag: personalize


Is Radio’s Future Pandora’s Present?

Will the future of radio be personalizable, like Pandora? No. But with an audience craving music and happy to tailor and tweak that experience to their liking, there's no question that personalizable music content is one area sorely lacking in radio's arsenal, and the glaring absence of this feature is why Pandora has 80 million registered users, tons of glowing publicity, and a cascade of integration deals with automakers and other consumer electronics manufacturers. Bob Pittman recently mentioned this as one obvious tactic for Clear Channel's evolution in the years to come, and any … [Read more...]


Personalize This, Radio

Everybody's personalizing their websites nowadays, thanks to tools like Facebook. How about you?  Is your experience personalized to the folks who visit it?  And if not, why not? Every radio digital experience should have aspects - if not its entirety - tailored to the uniqueness of each individual consumer and his or her interests and desires. While that is especially true for News and Sports stations, it should be true for all stations. The site you're reading this post on is personalizable and able to be fully integrated into your Facebook or Twitter experience.  And I'm just … [Read more...]

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