Tag: patch

05/09

Yes, Pandora is “Radio”

It's a question vexing many broadcasters, especially those charged with leading the radio industry: Is Pandora "radio" or is it something else? I'm going to put that to rest right now. Yes, Pandora is "radio."  And you are "Pandora."  Get used to it. That is not to say Pandora is identical to "radio."  Whether or not the two are the same is irrelevant to users, advertisers, and broadcasters alike.  You don't have to be the same as radio to be "radio." You simply have to be used by similar people and similar advertisers for similar purposes. At issue is how we define "radio." … [Read more...]

* = required field

Dive Into The Blog