Tag: passive

07/02

Does Radio “Need a New Story”?

Sometimes I just want to scream. Like when I read a piece in Radio Ink titled "Consumers do not know about the Power of Radio." That's right. With five radios in every household and radio presumably being a part of virtually everyone's daily habit, we consumers "do not know about the power of radio." We consumers must be stupid or something. As a result, say Radio Ink's 40 "Power Players," "Radio needs to tell a better story." Yes, the clichés are flying like monkey dung. Watch out, or a cliché might smack you upside the head! And the story includes a photo of the great Orson … [Read more...]

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