Tag: panelist

02/23

Getting Inside the Heads of Real PPM Panelists

Yesterday, I posted a conversation with Broadcast Architecture's Allen Kepler about the video interviews he recently conducted with real PPM panelists. Among the questions addressed: Why do they do it?  Do they follow the rules?  Do they even know it’s about radio, or do they think it’s about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists? Allen … [Read more...]

08/18

Shocker: PPM is Not 100% Accurate!

Ben Fong-Torres is one of my heroes, so it's always a pleasure to read his stuff, even when he's writing about something as workaday (to you and me) as Arbitron's PPM. A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist.  And he discovered pretty much what any sentient being in radio (no jokes, please) already knew: PPM does not perfectly collect all listening in all situations. To quote the wry, late, and great John Gielgud, "alert the media." While this story is interesting to the lay reader who knows nothing of the measurement side of the radio business, no … [Read more...]

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