Tag: ott

03/22

2 Minutes of Spots Per Hour – Radio’s Future?

By now you're probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics have opted away from traditional TV altogether, the greatest problem is the reduced time spent viewing on traditional TV, particularly among younger demographics. This is a problem that TV and radio tend to share for some of the same reasons (more choices, more … [Read more...]

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