Tag: otis

12/12

What Radio can learn from Otis

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He's Otis, our 145-pound Newfoundland.  And he teaches the lesson of attention. Attention is scarce always - never more than today.  Bright and shiny objects abound, many of which substitute for the same or similar functions of the traditional radio experience, but always with something new.  These objects compete for our limited attention, and it's the tried and true that are most at risk of falling by the wayside because even though they may be used habitually … [Read more...]

05/16

What are you “Famous” for?

In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for?  Can you fit it into one thought - one idea - and one sentence? Is it unique and special?  Is it magnetic to your consumers?  Is it at all magical? Watch this video which spells out the problem and the solution using a true-to-life example of a brand you'll be glad isn't yours (I hope). [iframe http://player.vimeo.com/video/23733783?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

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