Tag: online

04/25

Simulcasting Radio Spots Online? Open your Checkbook

So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and the consumers who expect something relevant there? Or simulcasting the same spots you run on-air online? Well we can argue about which is better from a strategic standpoint (I certainly have made my opinion known), but we can no longer argue that there aren't extra, unanticipated costs to simulcasting. Contrary to the wishful thinking among some broadcasters, it is not free to move spots over from on-air to online. And not only is there a cost, but … [Read more...]

03/12

The Future of Radio is Visual

As media mix and match, as edges smudge and barriers topple, it's inevitable that the original audio medium becomes enhanced with pictures and even video. Not only will this be more engaging to consumers, but it will be more valuable for advertisers. Case and point: SoundCloud. This week the company announced a beta "Pro Partner" tier for uber-content makers, rolling out with folks like Snoop Lion, Red Bull Sound Select, Chris Hardwick’s Nerdist, The Grammys, Kevin Smith’s SModcast, KQED, and more (from what I can tell, the new features are only present on Snoop's content for … [Read more...]

02/19

How You – Behind that Radio Mic – Can Make Money Online

David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show, Resource & Community for Mediapreneurs.” He is host of one of the Internet’s most popular, successful and longest running web shows, and he has a message for broadcasters. You, too, can make money online. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe http://player.vimeo.com/video/59112867?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

01/14

As Long As FM Radio is on Sprint Phones….

Last week one of the radio industry's big headlines was the preliminary deal struck between Sprint and various players in radio to provide over-the-air FM on Sprint devices via the Emmis/HD Radio NextRadio platform.  I haven't seen much thoughtful analysis on this yet, so here goes nothing. On the surface, this is good news.  After all, it means more ways for listeners to listen to the stations they love and more ways to interact with those stations. Looking deeper, however, we need to keep this announcement in perspective. Consider these apparent facts: Although details on "what's … [Read more...]

11/01

MusicFIRST, but MusiciansLAST?

MusicFIRST really needs to have their heads examined. They're in a tizzy because, allegedly, Pandora executives have done what executives at companies post-IPO do - cash out some shares.  And since these folks own a lot of shares, that can add up to a lot of money. But what does this have to do with the central question of onerous music royalty rates and the Internet radio industry's long-term ability to profit in the face of them? Forgive the Econ 101 lecture, MusicFIRST, but the value of shares for a public company is a reflection of the market's expectation of future profitability, … [Read more...]

10/26

Apple’s “Pandora Challenge” is really a Radio Industry Challenge

Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a piece focused on Apple's challenge to Pandora, yet it's blind to the larger reality: Whatever targets a radio-like experience in mobile platforms (especially cars) and is advertising-supported is a significant challenge to ALL radio, not just the folks from Pandora. Especially if it flips a switch and on day one and has distribution across numerous widespread platforms the world over. After all, it has taken Pandora years to approach a degree of … [Read more...]

06/04

Radio is “Almost Invisible” to the Internet

Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that promises to transform the relationship radio fans have with their favorite radio content by enabling a “virtual DVR” for your favorite shows. Michael is uniquely positioned to evaluate the cutting edge of technology and how it will impact radio across platforms, across devices, and even on the open road. Watch: [iframe http://player.vimeo.com/video/43270943?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

04/09

NPR’s New Ability to Power Streaming Monetization

NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics.  It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton's VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike: [iframe http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F42158391&show_artwork=true 500 166] Alternate … [Read more...]

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