Tag: old spice man

08/21

Radio’s Online Content Crisis

“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about much more than being on Twitter and having a Facebook page.  In fact, it’s about that single critical element that broadcasters claim they don’t have the time or the talent or the staff or the motivation for. It’s about content. Stewart writes: We got a unique glimpse into fueling conversation yesterday when Groupon launched its first-ever nationwide deal to the Gap and created a buying frenzy by offering a $50 gift card for $25. At the peak of the … [Read more...]

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