Tag: octone

01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor¬†Anita Elberse. I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you. Click here to listen to my interview: [jwplayer mediaid="10455"] Download Audio Or here for the … [Read more...]

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