Tag: nrb

03/30

5 Questions to Dramatically Improve your Digital Platform

It's not a website, it's a platform. Or at least it should be. What's the difference between a website and a platform?  And how do you develop a strategy to build yours? Watch this video for five questions that will dramatically improve your platform strategy and help transform it from a digital "brochure" into a site that matters to the people who count most:  Your consumers. [iframe http://player.vimeo.com/video/21345582?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-ItsNotAWebsiteItsAPlatform138.mp3] (You … [Read more...]

03/22

The Most Important Question you should ask about your Radio Brand’s Website

"What should I do with my website?" That's one of the most common questions broadcasters ask. And it's quickly followed by "Can you show me an example of one of my peers doing a really good job with their website?" There's nothing wrong with a point of reference - unless it substitutes for a digital strategy, as it almost always does. Look, digital is hard.  I know.  Especially when you're profitably selling spots yet still trying to rub two sticks together to build a digital platform. But it gets a lot harder when you dive in without asking what I think is the most important … [Read more...]

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