Tag: npr

12/02

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong.Radio people care about “the future of radio” – listeners don’t.Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio shows and enjoy radio-sized audiences but have never played on a radio station.The issue isn’t about the “future of radio” per se, but rather about the “future of how people want to consume audio”, “the future of what people want to consume,” and – … [Read more...]

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular?Think again.Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development.In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content.This presentation is a must-see for anyone in the … [Read more...]

07/06

Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was "the secret weapon" to attract younger listeners.That was based on reports from NPR (echoed by NPR's Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, "We’re seeing some very encouraging signs that younger people are coming into NPR that previously haven’t listened."But the conclusion that this is all thanks to podcasting is wrong.In fact, the way to attract younger listeners is to give them the things they want to listen to on the anytime, anywhere platforms they want to … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity.I think these critics are missing the larger point.Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand.So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

01/15

Your Audio Does Not Want to Go Viral

Everybody wants to go viral.It's as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio.The same goes for those who create audio content and post it online with all the best intentions and hopes for a viral miracle.So the other day I read something that stopped me cold. It was a comment from Jenna Weiss-Berman, director of audio at BuzzFeed, a platform which knows approximately everything about going viral. And here's what Jenna said: Audio will … [Read more...]

10/21

What To Do About Declining Listening for NPR Stations

Listening to NPR member stations is slipping among younger listeners. That's from new NPR data shared at the recent Public Radio Program Director's Conference (always a great event, by the way).The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive audience has declined 6 percent. The only age bracket that has increased listening to NPR stations is the 65-plus audience [up 18% overall]. It appears the statistics referenced here are AQH persons. And that number is sensitive to … [Read more...]

04/28

The Dawn of Audio UpFronts

If you're in the TV business, you're familiar with the UpFronts. That's the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media.On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or more companies in the digital video space, including Google, Yahoo, Hulu, and others.And as of this month we finally have some equivalent events in the audio space. And for the record can I say this: It's about time.Last week, iHeartMedia launched its first "SoundFront," where they … [Read more...]

01/27

Is Streaming Momentum Stuck? Really?

There's been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds.Tom Taylor writes:iHeart’s not the only terrestrial operator with flat or negative growth over the period from February 2013 to October 2014. #3-ranked CBS is down from about 69,000 average domestic streams (6am-8pm weekdays) to a little less than 60,000. #4-ranked Cumulus is off from a bit more than 70,000 to 58,104. Cox is off from 30,327 to 23,674. Even EMF, … [Read more...]

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