Tag: no such thing

11/11

Advertisers agree: There is no such thing as “Radio” per se

From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it wants to remain relevant to advertisers. That’s the message from Donna Speciale, president of investment & activation for the ad agency Mediavest. She believes the various media need to see where they fit into the overall marketing universe. “The conversation has to be holistic,” Speciale told the Digital Hollywood Conference yesterday in New York. That’s because ad agencies themselves are under pressure from their clients to rethink how they’re using … [Read more...]

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