Tag: next radio

12/12

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a "data hog"? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even if you do all of your streaming audio consumption without the benefit of Wi-Fi, you’d need to stream about 4 hours on Pandora every day to hit a 2-gig monthly limit, and many mobile phone users have limits much higher than that while some have no limits … [Read more...]

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