Tag: news/talk

07/13

Why Should I “Like” You on Facebook?

No, I don't want you to tell me.  I want you to show me. When I get to your Facebook page why should I click the "Like" button? I am constantly amazed that so few radio stations have bothered to install the most rudimentary element of any Facebook fan destination - the landing page. Here, for example, is the Facebook page for a leading News/Talk station (I don't mean to pick on these guys.  I literally picked them at random from thousands of similar pages).  (Ignore the unfortunate fact that this particular News/Talk station hasn't updated their feed since yesterday at … [Read more...]

11/22

News/Talk Radio becomes News/Talk VIDEO

What do you call a News/Talk station that's investing in original web video programming? You call it a station that understands "news" is what the consumer wants, the way he wants it.  "News" is not a newscast or the kind of news that limits itself to audio. And Bonneville's KTAR has one such station.  They debuted a modest investment in video equipment (and I mean more than Flip cams, thank you) during the recent election.  This represents exclusive video content - not a camera in the air studio playing the voyeur to a simulcast radio show. Here's a peek at what they … [Read more...]

11/16

New Survey warns: Radio must be Irreplaceable

Okay radio listeners, if your stations vanished tomorrow, would you miss them?  Would you care? This is a critical question in that it reflects the degree to which radio is consumed because of what it does as opposed to being consumed simply because it’s convenient, ubiquitous, and habitual. “What’s the difference?” you might say.  “Radio is convenient, ubiquitous, and habitual whether you want to pretend otherwise or not.” That’s true.  However change happens at the edges and change begins with new options and new behaviors tuned to those options that develop over time.  Options … [Read more...]

10/20

“News/Talk is Too Narrow”

So says David Hall, one of the best known names in the Talk Radio business. And David doesn't just mean that it's too Conservative.  He also means that the political dimension of Talk Radio is simply too thin to support every "spoken word" station in America, and I can't imagine anyone disagreeing with that. Where is the new talent?  Where are the broadcasters who are taking risks?  Where are the experiments? David and I have a wide-ranging conversation about the prospects for News/Talk, and what might happen if things don't change.  Hint:  It might get ugly. Watch the video … [Read more...]

10/18

The Future of News/Talk Radio

Last week I was honored to be part of a panel at Al Peterson's NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as ever, the future.  In this case the future of News/Talk radio. Besides me, the panel also featured D: All Things Digital's Kara Swisher, Sound Mind LLC's Brian Glicklich, and Paragon Research's Mike Henry. Erica Farber was our fabulous and able moderator. This audio is the full session, including Q&A (I was holding the mic so that explains why the fidelity is biased in my direction). Important listening for all in the News/Talk … [Read more...]

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