Tag: news/talk

12/29

Did News/Talk Radio Bungle “The Interview”?

Where was News/Talk radio when hackers reportedly representing the North Korean government nuked Sony Pictures and scared major theater owners into locking out the latest movie from Seth Rogen and James Franco, The Interview? With stations labeled "Freedom" and "The Flag" and "The Truth," News/Talk crows daily about the dangers faced by "free" Americans from their own government, so what did N/T broadcasters do when those same freedoms were abjectly denied to Americans due to the vandalism (or terrorism) of a foreign government? For most stations in the format, the answer appears to be: … [Read more...]

10/24

What Radio Needs to Know About Millennials

If you were born in the 80's or 90's, you're in your late teens to early 30's today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don't know a lot about you - only what Nielsen tells them - only what radio their PPM devices are exposed to - and not much else. But oh, there's much more to know. And it's terribly important for the future of an industry that must maintain its relevance as generations come and go. That's why I talked with psychologist, professor, and author Jean Twenge … [Read more...]

12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby). Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

11/16

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide. While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much: It should come as no great surprise. Interest in Talk per se – as expressed in the form of Conservative Political Talk – is only a small fraction of the overall interest in the … [Read more...]

07/18

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean "News doesn't work on FM?" Of course not. It just means these stations in these specific formats executing what they did didn't work well enough in these markets at this time. Perhaps these markets are just too news-soaked to reward new entrants without enough meaningful and palpable differences, I don't know. Maybe the existing options were simply good enough. Maybe all the news bellies were already full.  Maybe news consumers who have not already chosen a radio news option have chosen other news … [Read more...]

09/29

A Lesson for News/Talk Radio from Amazon’s Kindle Fire

Too many News/Talk broadcasters just don't get it. What can they learn from Amazon's new Kindle Fire? Quite a lot, I think. This is not a piece about Amazon vs. Apple.  Nor is it a piece about the merits and prospects for Kindle Fire.  Those are all discussed ad infinitum elsewhere. This is a piece about strategic thinking, specifically the strategic thinking that makes Kindle Fire different from the zillions of other tablet alternatives to Apple's groundbreaking iPad. Amazon's Jeff Bezos spelled it out, as reported by USA Today: One reason that some companies have not succeeded … [Read more...]

08/15

Is PPM Unfair to News/Talk Radio?

Here's my understanding of how PPM works: In any given quarter-hour under diary methodology, you used to have to listen at least five continuous minutes for that listening to "count" you as a listener and to "count" your listening as an "occasion." Under PPM however, I'm told that those five minutes no longer need to be continuous.  That is, if I flip back to the station several times in a quarter-hour I count as a listener and my listening counts as one occasion as long as all those minutes and seconds add up to at least five minutes. This hurts the performance of … [Read more...]

07/13

Why Should I “Like” You on Facebook?

No, I don't want you to tell me.  I want you to show me. When I get to your Facebook page why should I click the "Like" button? I am constantly amazed that so few radio stations have bothered to install the most rudimentary element of any Facebook fan destination - the landing page. Here, for example, is the Facebook page for a leading News/Talk station (I don't mean to pick on these guys.  I literally picked them at random from thousands of similar pages).  (Ignore the unfortunate fact that this particular News/Talk station hasn't updated their feed since yesterday at … [Read more...]

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