Tag: new york

01/23

What I Like about NASH FM

I'm not talking about the radio station (which is New York's newest Country station), I'm talking about the website. Yes, I know this is an "opening act" site and not the "final" one. ┬áBut in many ways this is a much better "final" site than whatever might be "final." Consider what it provides: A clean, clear representation of the brand and its benefit The opportunity to listen live one click away An email entry form to find out more about the brand and, in the process, to gather a permission asset of fan emails Key social media links While I could nitpick some of these … [Read more...]

07/18

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean "News doesn't work on FM?" Of course not. It just means these stations in these specific formats executing what they did didn't work well enough in these markets at this time. Perhaps these markets are just too news-soaked to reward new entrants without enough meaningful and palpable differences, I don't know. Maybe the existing options were simply good enough. Maybe all the news bellies were already full. ┬áMaybe news consumers who have not already chosen a radio news option have chosen other news … [Read more...]

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