Tag: netnewscheck

10/10

Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!

Dear advertisers: Our audience numbers are garbage! And... The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. This is the episode to listen to if you're a media brand perplexed that greater scale only drives down the value of your reach. It’s episode 51 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And … [Read more...]

09/19

Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong

I wrote this originally for NetNewsCheck and it is excerpted here with their permission. Go here for the full article. In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white spaces’ yet to be reimagined.” One of these was the “ear” and another was the car. And she describes the latter as “largely untapped.” Naturally, broadcasters are in a tizzy because one industry’s white space is another industry’s breadbasket. Indeed, roughly two-thirds of radio listening occurs away from home, largely in autos. What to do? … [Read more...]

08/16

When Will Big Data Come To Local Media?

What will Jeff Bezos do with The Washington Post? That’s the question on everyone’s lips, and scores of armchair analysts have an opinion. Why he did he do it? What will become of the newspaper’s proud tradition? These are all questions handily dealt with elsewhere. But what about the biggest question of all: So what does it mean to you? And by “you,” I don’t just mean every print jockey in America. I mean every local media company in America. That’s right — what we used to call all those local TV stations, radio stations and — yes — newspaper companies. Bezos is a master of … [Read more...]

07/29

Boston Herald Radio: Big Deal or Blah Deal?

Radio trades are in a lather about the Boston Herald's newest initiative: Boston Herald Radio. Writes Talkers: The concept of the full-blown, digital-age “media station” predicted and described for the past decade by Michael Harrison and other radio industry visionaries will be taking a giant leap toward coming to fruition at 6:00 am ET on August 5.  The Boston Herald newspaper is unveiling its ambitious new initiative “Boston Herald Radio” – a Boston-centric news/talk/sports radio station that will begin its life as a venue for four live three-hour shows running weekdays from 6:00 am … [Read more...]

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