Tag: netflix

04/12

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right? We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously. We want that one song from Spotify, and so we find it and listen to it. We want to create a Pandora station that sounds just like one of our favorite artists so it hews as closely as possible to that expectation. We swim in a bottomless digital lake of recommendation engines, each looking to offer us … [Read more...]

04/10

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights...So what? And... Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer … [Read more...]

12/07

The Biggest Problem with Podcasting is…

Everyone's abuzz about podcasting! Well, kind of. Maybe not everyone. You've probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That's followed by this spin on trends: "That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013." Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: Only 21% of us have listened to even one podcast in the past month. Consider that there are 47 … [Read more...]

04/11

Media Unplugged: Netflix’s Secret Way to Predict Your Likes

Netflix’s Secret Way to Predict Your Likes. And… Twitter Streams NFL Games – that’s GREAT – for the NFL. It’s episode 40 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about how YOU can “hack the media” the Donald Trump way, what it means when 2,000 YouTube channels have more than 1 million subscribers, and a free slogan maker that makes some really heinous taglines. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

02/12

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about "the future of radio"? But what if that's the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate within the single distribution channel called "radio." Now how much do you think the landscape will change when the differences between media channels are no longer radio vs. TV vs. newspaper but rather between my bundle of media assets in a … [Read more...]

12/02

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the differences, because like Netflix, yours is a media company competing for the attention of consumers in a marketplace facing blistering changes and blossoming alternatives. There are at least three lessons any radio brand can learn from Netflix: 1. Invest in content The list of … [Read more...]

10/03

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It's episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed's video success and uncover the real story underlying Netflix's attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed's viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hidden Dragon. Also, Tom raves about the quality of TV content, but rants that they all seem to air on … [Read more...]

07/30

Here’s Why Pandora Will Eventually Be in the Spoken Word Business, Too

Today, Pandora (and pretty much every other online radio provider) is famous for its music, not its talk. That's going to change. Yes, I know Pandora has comedy content driven by the secret sauce of its "genome project." But I'm talking about much more. Yes, I know there are other platforms out there featuring various flavors of spoken word, most of which is repurposed from terrestrial commercial and public radio. Yes, I know there's a world of podcasting which is virtually all spoken word - the best of which is likewise repurposed from radio or TV, while most of the rest is way … [Read more...]

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