Tag: need

12/07

The Biggest Problem with Podcasting is…

Everyone's abuzz about podcasting! Well, kind of. Maybe not everyone. You've probably seen the 2016¬†stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That's followed by this spin on trends: "That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013." Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: Only 21% of us have listened to even¬†one podcast in the past month. Consider that there are 47 … [Read more...]

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