Tag: nbc

02/20

Can Analog Media Companies Drive Digital Revenue?

There isn't a broadcasting company that doesn't hope that answer is "yes," and guess what: "Yes" is right. A recent New York Times piece outlines exactly how successful this can be - in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down for the networks yet again - 10 percent this season. NBC has responded by learning to make money from viewers who stream its programs - and now it is learning how to put a number on it. The key is gathering statistics from services like NBC.com, the NBC app, video on demand and … [Read more...]

02/18

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie" Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to … [Read more...]

10/06

Who Says Radio Talent Can’t Compete with Hollywood?

I've watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools - including video - to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC and NBC and CBS? Well of course you can. Indeed, people are doing it every day. And they're doing it without the benefit of the magnificent stage called "radio" - the stage which gives you an unfair advantage over any of them. What does Michelle … [Read more...]

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