Tag: national

10/25

Inside Psycho is a First ON Commercial Radio Nationwide

I'm proud to announce that a special version of my podcast with Wondery Inside Psycho, is breaking new ground in radio - yes, radio. Beginning this weekend it will be the first ever native podcast to be broadcast nationwide on commercial radio. See the news here and here and here and in lots of other places. It will air throughout next week on almost 80 iHeartMedia radio stations across the country, including many famous names like KOA, WIOD, and the station I will forever associate with the legendary Jean Shepherd (who was one of the inspirations for this project), WOR New York. I … [Read more...]

04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there. Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise. Here's his first question: Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

04/17

The FCC Needs to Have Its Head Examined

From Radio Ink: The FCC's  detailed explanation why it's not allowing more deregulation is very specific about what radio is expected to deliver. In rejecting the NAB's increased competitive environment, the FCC points out that Satellite Radio and Internet Radio are "national platforms," not likely to respond to competitive conditions in local markets. And, no evidence was provided that either plan to become local. The FCC said, "only local broadcasters provide programming based on the unique characteristics of their respective local markets. As the Commission has stated previously, it is the … [Read more...]

12/17

Me, My Family, and My Neighborhood

"Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment. Here is an overview of consumers' “circles of interest”: At the center is ME. Then my FAMILY. Then my NEIGHBORHOOD. Why not a circle for city (i.e., "local") news? Because the only city news that matters to me is the kind that affects me, my family, and my neighborhood (with the singular and important exception of local … [Read more...]

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