Tag: nashville

03/22

The Most Important Question you should ask about your Radio Brand’s Website

"What should I do with my website?" That's one of the most common questions broadcasters ask. And it's quickly followed by "Can you show me an example of one of my peers doing a really good job with their website?" There's nothing wrong with a point of reference - unless it substitutes for a digital strategy, as it almost always does. Look, digital is hard. ¬†I know. ¬†Especially when you're profitably selling spots yet still trying to rub two sticks together to build a digital platform. But it gets a lot harder when you dive in without asking what I think is the most important … [Read more...]

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