Tag: nancy duarte


The Secret to Attracting Attention

"The key to getting and holding attention is having something new happen continually." So writes Nancy Duarte in her terrific book Resonate: Present Visual Stories that Transform Audiences. What are you doing to earn attention? Remember, attention is earned, not forced. ┬áPromotion may be designed to result in attention, but attention is the audience's gift to you, not a toll you levy on them that they are forced to pay. ┬áPeople must give it willingly and only because you deserve it. So what are you doing to earn - rather than force - attention? If the key is to have something … [Read more...]

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