Tag: music

06/17

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It's episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

06/13

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music's streaming radio station, Beats 1. What is Beats 1? It is "Apple's first 24/7 worldwide radio station." Special? Innovative? No (and does Zane really not have his own board op?). That's despite the hyperbolic and breathless reception this initiative is getting by some tech-heads who should know better. Take MacWorld, for example: What’s really neat is that every user around the world will hear the same content at the … [Read more...]

06/09

Slicing Apple Music – Part 1: Will It Kill Spotify?

As is now widely known, Apple Music is comprised of three key elements: iTunes - but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans to artists and their content in whatever flavor it exists. I'm going to analyze each of these pegs in Apple Music's new stool. One at a time. Today, the on-demand piece. When Apple introduced the iTunes store in 2003, there was no elegant (let alone legal) ecosystem for getting the songs you want online whenever you wanted them. It was truly the Wild West, outlaws and all. Cut to 2015.... A … [Read more...]

03/10

Music Labels Don’t Understand the Real Value of Music

Memo to music labels: The "value" of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A renewed focus on the value of music comes as a transition point for the record business. Rob Wells, Universal Music Group's president of digital who brokered deals with "freemium" services like Spotify, left the company in late February. Now the company is rethinking the value of unlimited free streaming, according to a label source. At the same time, Apple's upcoming subscription service, slated for a June launch according to an industry source and media … [Read more...]

02/16

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]

11/06

Amazon Just Reimagined the Table Radio – Amazon Echo

It's called Amazon Echo, and like so many tech gadgets made by Amazon it's more of an interesting idea than something which is necessarily likely to leap off the virtual shelves. Writes Amazon: Amazon Echo is designed around your voice. It's always on—just ask for information, music, news, weather, and more. Echo begins working as soon as it hears you say the wake word, "Alexa." It's also an expertly-tuned speaker that can fill any room with immersive sound. And - more to the point - it can play all kinds of music (and news) from your Amazon Music Library, Prime Music, TuneIn, and … [Read more...]

10/17

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3's, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD's, or SiriusXM. The result: About 16% of teen music listening time is spent with radio. Pandora's share was slightly higher, while mp3's were more than twice as high. It's not great news to see Pandora ahead of radio in this category. And the worse news is … [Read more...]

12/06

Christian Radio: No Such Things as “Teaching Shows”?

Here's a special post for my clients and friends in Christian radio.... Typically, there's a distinction in that space between music and "teaching." We have "teaching programs" and sometimes refer to them as such on- and off-air. But what if there's no such thing as "teaching programs"? What if, instead, there are only programs that happen to teach? This is no small distinction. Do I, for example, seek a show out because it is a "teaching program"? Or do I seek it out because it's Focus on the Family with Jim Daly? In other words, what's the magnet? The industry category … [Read more...]

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